The power of Groupon
Groupon was launched in 2008, it works by offering a heavily discounted daily deal on things to do, see, eat and buy. If the right amount of people sign up then the discount becomes available to all…
Groupon was launched in 2008, it works by offering a heavily discounted daily deal on things to do, see, eat and buy. If the right amount of people sign up then the discount becomes available to all, if the predetermined amount of deals is not met no one gets the offer. The merchant has no upfront costs to pay to Groupon, Groupon send relivant potential customers email offers. The merchant receives the money from Groupon when the marketing campaign is complete and all the orders have been fullfilled.
Groupon has the potential to reach thousands of active buyers locally to your business. If you’re a new business Groupon can help you bring brand awareness to your area. The way Groupon works means it relies and encourages customers to share deals with friends via social networking sites such as Facebook and Twitter and also via email to make the offers active.
Recently one of our clients completed a Groupon campaign Thespiceisright.co.uk. By the end of the promotion day the website had received 4,369 visitors, 74.71% of these were from new visits, visiting on average 6 pages per customer. After the Groupon deal the traffic to the website has increased by over 30% due to repeat custom. With the huge influx of traffic the website received from Groupon the website performed faultlessly. Our client, thespiceisright.co.uk is very pleased with the outcome of their Groupon campaign and is due to start a new campaign in the new year.
Last year Groupon turned down 4 billion pound deal from Google. With more and more deal of the day websites becoming available such as Wowcher and Living Social businesses are turning to deal websites to help get them through the economic nightmare. For more information on creating a Groupon deal for your business give Sync’d Design a call.